Join the
Broad Framing Initiative

Act on tomorrow’s inevitabilities

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Thomas P.M. Barnett and Throughline are offering exclusive co-creation sprints – an opportunity to build new capabilities to explore and anticipate our future world.

We’ve mastered visualizing complex strategies, and we want to share our vision for how to map a future worth creating.

What is
Broad Framing?

“Broad framing is the strategic capability that offers long-term views of a dynamic from start to finish and visualizes how those pathways connect to, and intersect with, external domains – economic, political, social, environmental, and technological. In short, it’s a long-view combined with cross-domain analysis”

– Dr. Thomas P.M. Barnett

Who are Broad Framers?

Broad framers translate strategy across domains and generations. They are horizontal thinkers versus domain-specific “drill down artists.” They often lead with influence vs. authority.

They are:  

Visionaries for their organizations

Leaders in their industries

Mission-driven strategists

What is the Broad Framing Initiative?

8-week sprints combining visual scenario planning with Barnett’s latest research that you can translate to your areas of focus through utilizing broad framing techniques.

The New North-South Thinking
Climate Change
Digitalization Of Global Trade
Supply Chain Consolidation
Shifting Demographics
Global Middle Class
Superpower Brand Wars
Or specific focus on India, China, or the EU

How we Broad frame


What You’ll Receive from the Broad Framing Initiative

Together we’ll co-create frameworks that are customized to your organization using research and data-driven foresight, providing you with:

A one-page plan(s) to visualize globalization’s inevitabilities for your organization

A new Broad Framing capability that will elevate your strategic planning

Access to the exclusive online toolkit to aid in framework implementation

A keynote briefing from Dr. Barnett, incorporating insights from his latest work, America’s New Map. 

Strategic advising from Dr. Barnett and Throughline leaders throughout the eight weeks

The Mission of the Broad Framing Initiative:

To bring the exponential power of broad framing and visual strategy to your organization’s mission.

Why Broad Frame?

Over the next 50 years, our world will experience exponential shifts in climate change, digital trade, demographics, and an emerging global middle class. The way these shifts will affect your organization and industry is unknown. Broad framing allows you to plan for these shifts by taking researched-based data on globalization and establishing a long-term visual strategy that aligns with your organization’s purpose, goals, and target audience to pioneer and thrive across the next half-century.

Dr. Barnett has worked in U.S. national security circles since the end of the Cold War, starting first with the Department of Navy's premier think tank, the Center for Naval Analyses. From there he moved to serve as a senior researcher and professor at the Naval War College in Newport RI, where he became a top assistant to Vice Admiral Arthur Cebrowski – the father of "network-centric warfare." After 9/11, Barnett served in Cebrowski's newly formed Office of Force Transformation in the Office of the Secretary of Defense as the Assistant for Strategic Futures.  At the Pentagon, he developed a famous PowerPoint brief on globalization, international security, and military strategy, which later morphed into a bestselling book, The Pentagon's New Map: War and Peace in the Twenty-First Century (2004). Since leaving the government in 2005, Dr. Barnett has served as a senior executive in a series of technology-driven start-ups and political-risk consultancies. Barnett completed his "New Map" trilogy with: Blueprint for Action: A Future Worth Creating (2005), and Great Powers: America and the World After Bush (2009). Since 1998, Dr. Barnett has operated his own firm, Barnett Consulting LLC. He presently serves at Throughline Inc. as a Principal Business Strategist. He collaborated with Throughline’s graphic artists in creating his highly illustrated 2023 book, America’s New Map: Restoring Our Global Leadership in an Era of Climate Change and Demographic Collapse.

Throughline, Inc., headquartered in Washington, D.C. with a satellite office in Leonardtown, Maryland, is a privately held enterprise and design strategy firm that operates in regions across the United States and the globe. Since 2005, Throughline has supported more than 90 clients in the federal government, including the U.S. Postal Service, the U.S. Navy, Air Force, and Department of Defense and for commercial leaders, such as Campbell Soup Company, Northrop Grumman and the World Wildlife Fund. Throughline specializes in harnessing the power of visual communications to transform established organizations into adaptive enterprises using design strategy, iterative co-creation and creative business solutions. Get in Touch    

Latest from Thomas

Keynote at the Global Business Summit

New Delhi, India

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Daily insights linking current affairs to globalization checkout, Thomas P.M. Barnett’s Global Throughlines at Substack
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America’s New Map, where you view all the latest from Thomas.
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Contact US

Get in touch for more information

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